At Instinct, we put raw onto every piece of our kibble recipes. How? We start by making our raw frozen pet food recipes and then freeze dry them – removing moisture and locking in nutrients. Then the freeze-dried raw is crushed and tumbled with our kibble – putting the pure, real nutrition of raw on every piece.
REAL BENEFITS, NATURALLY DERIVED
Real meats, whole fruits and vegetables, coconut oil, apple cider vinegar and turmeric are just some of the ingredients we use to provide naturally derived nutrients and enzymes that contribute to the overall wellness, immune and digestive health, lean muscles and healthy skin & coat.
PURE PROTEIN FROM ANIMAL SOURCES
When it comes to protein, we think the source matters. All of our recipes start with animal protein – we believe that should be the primary source of protein, not peas or potatoes. Animal protein provides all the essential amino acids your pet needs – something that vegetable protein alone can’t provide. Our commitment to our raw philosophy can be seen in all that we do – that’s why we put real meat first or include pure, minimally processed, raw in every bowl of kibble
MADE WITHOUT
Our recipes are free of grain, corn, wheat, soy and potato. And other common ingredients that cause food sensitivities. We don’t believe in using fillers – we think every ingredient should have a nutritional and functional purpose.
NO ARTIFICIAL COLORS, FLAVORS OR PRESERVATIVES
Because we believe that every ingredient should have a purpose – and one that’s beneficial to our pets – we choose not to include any artificial colors in our foods. We’d rather stick with what’s completely natural. And completely necessary. When it is necessary to preserve our product, we do so naturally. That’s why our dry kibble uses mixed tocopherols and citric acid to create a potent natural preservative that also delivers Vitamin E.

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