At The Simple Food Project™, they believe their pets deserve real food in amounts proportional to their naturally carnivorous diets. They also understand that in the busyness of their daily lives, preparing a daily gourmet meal for their dogs is somewhat unattainable. They wanted to provide a solution, so they created The Simple Food Project: the healthfulness of a freshly prepared meal with the convenience of “scoop & serve”. Tested & approved by their own dogs, they hope yours love it just as much!